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History of Hollywood Make Up III
The ‘70s
A cosmetics revolution took place. Make
up began to be more easily available and
there was more of it. The decade’s
most characteristic shadow was a fusion
of the banana-shape over the eyelid crease
with the upper outline, one of the most
trend-setting innovations was doing this
kind of shading in black and white. Cream
shadows also made their first appearance.
The look was always “very dirty”.
Blacks were not perfectly blended, and mixed
in with whites.
Skin was no longer so porcelain, nor so
nuanced. It had a slightly greasy look,
and a dark-skinned look. Rouges began to
be worn in “L” shapes. The fake
lashes that appeared in the ‘60s had
their heyday in the ‘70s. Light brown
lips, not overly made up, sometimes even
the same colour as the foundation –were
made up using the very same foundation -.
This is the decade in which Susan Sarandon
burst onto the scene.
The ‘90s-2000
This decade saw a total make up explosion,
bearing in mind that make up was accessible.
There were different types of brands. And
everyone could afford it.
Maroon and purplish were the most widespread
colours in the ‘90s. At least, women
were able to wear any kind of colour at
all.
Women have less time to dedicate to their
image, but their image is nevertheless more
looked-after, as make up is more practical
and easy to apply. The most typical ‘90s
shading, which is still being used, is a
horizontal, U-shaped gradient effect, which
only very slightly marks out the eye socket.
Only a third part of the eye’s inner
line was marked out , and all colours were
worn. Black, brown, transparent, and even
blue and green mascaras.
Skin is very tanned, two tones above the
skin’s natural colour, this was the
tan explosion, of UV rays, and long sunbathing
sessions. Skin with glitter, brilliant powders,
on cleavages, a lot more daring. Lips tended
to get bigger. A liner was used two tones
above the lips’ colour. This is a
trend which has practically disappeared
today, although it is still liked. The same
colour lip liner as lipstick was used. Lip
gloss appeared... Eyebrows were worn normally:
they didn’t tend downwards, a little
pointy. The eye tended to be lifted and
lengthened in shading. Rouges were marked
in 3 colours.
In the ’90 we meet actresses of the
stature of Jennifer Aniston, Winona Ryder,
Angelina Jolie or Alicia Silverstone.
You must have already noted what was worn
in the various decades of last century,
the tricks of yesteryear, etc. Now you’ve
got no excuse not to wear the makeup of
your favourite actresses.
Other interesting articles on History of makeup
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