History of Hollywood Make Up III

The ‘70s

A cosmetics revolution took place. Make up began to be more easily available and there was more of it. The decade’s most characteristic shadow was a fusion of the banana-shape over the eyelid crease with the upper outline, one of the most trend-setting innovations was doing this kind of shading in black and white. Cream shadows also made their first appearance. The look was always “very dirty”. Blacks were not perfectly blended, and mixed in with whites.

Skin was no longer so porcelain, nor so nuanced. It had a slightly greasy look, and a dark-skinned look. Rouges began to be worn in “L” shapes. The fake lashes that appeared in the ‘60s had their heyday in the ‘70s. Light brown lips, not overly made up, sometimes even the same colour as the foundation –were made up using the very same foundation -. This is the decade in which Susan Sarandon burst onto the scene.

The ‘90s-2000

This decade saw a total make up explosion, bearing in mind that make up was accessible. There were different types of brands. And everyone could afford it.

Maroon and purplish were the most widespread colours in the ‘90s. At least, women were able to wear any kind of colour at all.

Women have less time to dedicate to their image, but their image is nevertheless more looked-after, as make up is more practical and easy to apply. The most typical ‘90s shading, which is still being used, is a horizontal, U-shaped gradient effect, which only very slightly marks out the eye socket. Only a third part of the eye’s inner line was marked out , and all colours were worn. Black, brown, transparent, and even blue and green mascaras.

Skin is very tanned, two tones above the skin’s natural colour, this was the tan explosion, of UV rays, and long sunbathing sessions. Skin with glitter, brilliant powders, on cleavages, a lot more daring. Lips tended to get bigger. A liner was used two tones above the lips’ colour. This is a trend which has practically disappeared today, although it is still liked. The same colour lip liner as lipstick was used. Lip gloss appeared... Eyebrows were worn normally: they didn’t tend downwards, a little pointy. The eye tended to be lifted and lengthened in shading. Rouges were marked in 3 colours.

In the ’90 we meet actresses of the stature of Jennifer Aniston, Winona Ryder, Angelina Jolie or Alicia Silverstone.

You must have already noted what was worn in the various decades of last century, the tricks of yesteryear, etc. Now you’ve got no excuse not to wear the makeup of your favourite actresses.